Knocks around USA.

Knocks around Ventura and Santa Barbara in the USA.
Attends the Academy Art University in San Francisco.
Has a cup of coffee at Kirshenbaum Bond and Partners, helping them win new business.
Decides there’s a better way of doing this kind of work.
Starts his own creative boutique shop 16 Rays.
Discovers the fine inner-workings of the ad world.
Starts teaching Creative Advertising at Academy of Art University.
Moves to Las Vegas to try his hand in a new market and maybe some Keno.
Hits it big, goes broke, breaks even.
Brushes off shoulders, moves to New York walks down on Madison Avenue, dreams come true.
Moves back to his roots in Sweden and it’s time to lay some golden eggs.



Start Communication, Gothenburg – Art Director September 2015 – Present
Clients: PEAB, Stihl, Högskolan i Halmstad, Hammarkullekarnevalen, Uponor, Region Halland, Texla, Alé Komun, Stena Fastigheter, Polestar, Swerock.

Dedicate Advertising, Gothenburg – Art Director August 2011 – September 2015
Clients: Ford, Volvo, Mostphotos, Schiedel, Femman Varuhus, Svenska Fönster, Gothia Towers.

Freelance Art Director 2010 – Current
Sideways Interactive, New York, Clients – Thompson Hotel, American Express
Harrison and Star Advertising, New York, Clients – Genentech

Blue Suede Creative, Las Vegas – Art Director Sep 2008 – Feb 2010
Clients – Sahara Casino, Trader Vic’s, Hooters, Punishment MMA

Freelance Art Director April – Sep 2008
DRAFTFCB, Irvine, Clients – Taco Bell
Fat Elvis Advertising, Las Vegas, Clients – D&K Landscape, Venetian Casino

SK+G Las Vegas – Art Director April 2007 – April 2008
Clients – Palms Casino, Nevada Cancer Institute, MGM Grand, Caesars Entertainment

16 Rays San Francisco – AD/CD, Photographer, Feb 2005 – April 2007
Clients – Macy’s, Dee Rubio Designs, Las Vegas Weekly, NBC, Oronoco Rum

Academy of Art University of San Francisco, Instructor Jan 2006 – April 2007
Advertising Instructor in Creative Concepting

Kirshenbaum Bond San Francisco, Art Director July 2003 – Aug 2004
Clients – The Biography Channel, BBC,, Volunteer, Pentax

Academy of Art University of San Francisco 1998 – 2003
Bachelor of Fine Arts (BFA), Art Direction in Advertising and Design

Honors and Awards:

Graphis – Guld – Print
Svenska Designpriset – Nominerad 2013, 2014 och 2017
CLIO – Print Campaign
Lürzer’s Archive
ADDY – Poster
Print Magazine – Poster
Adweek’s Creative Award – Best of Show
The San Francisco Show – Single Print
CMYK – Print Campaign, Single Print

Days of the Macedonian Photography – First Place, Collection of Photography

Jaywalking with Jay Leno

Yes, I have been on the Jay Leno Show. :-)


Send me an email to
or give me a call on +46 705758828